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Daisy Brunt

Navigating the New UK Budget
Navigating the New UK Budget 1024 531 SMART Entertainment

The Labour Government’s latest budget announcement has introduced some significant changes and presented some unique challenges for the UK leisure industry. As the Labour government tackles inflation and promotes economic stability, businesses will need to find ways to adapt to the increased wage costs and tightened household budgets. We spoke to Leisure Industry Expert and…

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Why Dynamic Pricing Doesn’t Work for Family Attractions (and What to Do Instead)
Why Dynamic Pricing Doesn’t Work for Family Attractions (and What to Do Instead) 1000 666 SMART Entertainment

Dynamic pricing has gained traction across industries, but for family attractions, it often creates more challenges than benefits. While hotels or airlines might adjust prices to match demand, family-friendly venues thrive on predictability and trust, encouraging guests to come back because they know what to expect. Leisure industry expert, Nick Brunt shares why dynamic pricing…

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